27 min listen
Anna Sheffield Fine Jewelry & Bing Bang: Anna Sheffield, Founder and Lead Designer
FromHitting The Mark
Anna Sheffield Fine Jewelry & Bing Bang: Anna Sheffield, Founder and Lead Designer
FromHitting The Mark
ratings:
Length:
49 minutes
Released:
Oct 9, 2020
Format:
Podcast episode
Description
Anna Sheffield launched Bing Bang in 2001, and her eponymous fine jewelry brand followed in 2009. Since then, some fine folks you may have heard of like Jennifer Lawrence, Meryl Streep, Kerry Washington, Helen Mirren, and Charlize Theron came to appreciate her work. Today we go deep into how Anna created a cult-like following with a brand that was almost created by accident and how creating the actual brand platform just 4 years ago was instrumental to her growth. But, I also take this opportunity to dive into all the questions so many of us have about the industry as a whole: How much in the diamond industry is an upsell? Are lab-grown diamonds really the future? And, I am going a bit witchy, to what extend do reclaimed stones carry the soul of the deceased? Yes, I went there. Anna was a fascinating guest. If you are an artist who wants to turn their craft into a successful brand, if you are a fan of Anna's work, or even if you are just interested in taking a peek behind the nebulous diamonds industry, this episode is for you. Learn more about Anna Sheffield Fine JewelryLearn more about Bing BangSupport the show and get on monthly mentorship calls with Fabian. Join here.
Released:
Oct 9, 2020
Format:
Podcast episode
Titles in the series (100)
Tinybeans: Eddie Geller, Founder: Fabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child's lives. We dive into the importance and power of naming and how to get it right from the get-go. In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very targeted appeal: Young parents and their parents. We talk about the difficulty of marketing across generations, creating a brand name that can be used as a verb, and how going against users' expectations may turn into your startup's most important feature. Learn more about Tinybeans; and also check out this episode's sponsor, Mister Maginsky, a startup that is changing men's underwear forever. by Hitting The Mark