26 min listen
Kidfresh: Matt Cohen, Co-Founder
FromHitting The Mark
ratings:
Length:
28 minutes
Released:
Sep 11, 2020
Format:
Podcast episode
Description
Just in time for 'back to school' (albeit a strange and unusual one for most kids and their parents this year), I had the chance to talk with the Co-Founder of Kidfresh, a brand of healthy frozen meals for kids. Matt Cohen was appalled when he saw what kids in the U.S. were eating so he set out on a journey to change it by hiding all the healthy stuff in the type of meals kids actually crave. Today, the Kidfresh line is available in all major U.S. supermarkets and Matt’s mission of creating better food for kids has been fulfilled. We discuss how moving just a little bit away from the core DNA of a brand might quickly result in a flop, how a pivot from retail to wholesale created brand clarity, and what happens when kids realize that they’ve been tricked into eating healthy foods all along.Learn more about KidfreshSupport the show and even get on monthly mentorship calls with Fabian. Join here.
Released:
Sep 11, 2020
Format:
Podcast episode
Titles in the series (100)
Dr. Ginger's: Dr. Ginger Price, Founder: On this episode of Hitting The Mark, Fabian Geyrhalter talks to Dr. Ginger Price. Dr. Ginger Price was a leading Cosmetic Dentist for over 30 years. In 2014 she created a unique line of coconut oil oral care products that are all natural, delicious and fun to use. She saw not only a gap in the market as far as coconut oil toothpaste was concerned, but also noticed that there were no brands with a female founder in the industry. Founders creating physical products, even more so if they are consumable, and even more so if they have to show provable results, sure are fascinating! Dr. Ginger's story from a swift idea to a working formula, design and actual consumers picking up a tube of toothpaste in stores around the US is surprising and uplifting. Listen to Dr. Ginger Price and her brand of oral care products, which will soon be seen at Target and Whole Foods stores around the country. by Hitting The Mark