What you’ll learn in this episode: Why brand recognition and signed jewelry have become so important in the last 20 years What sets fine jewelry houses apart from other jewelers How antique shows have changed, and why it has become more difficult to find quality jewelry at shows What a jewelry wardrobe is and how to create one How Doyle adapted its auctions during the pandemic About Nan Summerfield Nan Summerfield joined Doyle New York as Director of the California office in Beverly Hills in 2014. Ms. Summerfield, a GIA Graduate Gemologist, has been in the appraisal and auction business for forty-two years. Nan began her career at the Gemological Institute of America in New York as a Staff Gemologist in the GIA Laboratory and later as an Instructor in the Education Division, before spending thirteen years as a Vice President in the Jewelry Department at Sotheby’s, first in New York, then in Los Angeles. Nan continued to develop and direct Sotheby’s jewelry auctions in Beverly Hills for eight years. For twenty years before joining Doyle, she owned Summerfield’s, a successful firm in Beverly Hills that specialized in buying and selling estate jewelry. Additional Resources: Nan's Instagram Doyle's Website Doyle's Instagram Transcript: After more than four decades working in estate jewelry as a dealer and at auction houses, Nan Summerfield knows a thing or two about how to select the best jewelry. Now Senior Vice President of California Operations for the auction house Doyle, Nan joined the Jewelry Journey Podcast to talk about the pros and cons of purchasing jewels from the major houses versus lesser-known jewelers; why the auction industry began to court private buyers in the 80s; and when it makes sense to take a risk on an unsigned piece. Read the episode transcript here. Sharon: Hello, everyone. Welcome to the Jewelry Journey Podcast. This is the second part of a two-part episode. Today, my guest is Nan Summerfield, Senior Vice President of California Operations for the auction house Doyle. Welcome back.    I wanted to ask you about something you said earlier, when you said that Doyle had decided they wanted to get out there more and get more private clients.    Nan: It was Sotheby’s that wanted that.    Sharon: I’m sorry, Sotheby’s. That’s right. Was it by opening more offices?   Nan: No, at that point, when I had joined Sotheby’s, they’d already done a big expansion worldwide. They were well-established. That was in the early 80s. What they did, and what Bain & Company suggested doing, was to reach out to the private clients and start adding auctions in California again so their private clients could come in. They tried to demystify the process and be more transparent about how it worked and the commission structures, that sort of thing, and to really make a concerted effort. I think that may have been when we started advertising in Town & Country and magazines like that, that were geared toward bringing in the private clients. That’s when it started building, at that point in time.   Sharon: Why private clients? Were they bringing in pieces that were in their safe deposit boxes that you weren’t seeing?   Nan: No, we were actually looking for private clients as buyers. Up until that point, it had been almost exclusively dealers that bought at auction. That’s a whole other thing that was happening at that point. The dealers used to have what they called rings, and they would agree not to bid against each other in the auction. Then following the auction, they would have what they call the knockout, where they’d bid amongst each other and decide who gets what piece and that sort of thing. New York found out about that and outlawed it.    They clamped down on it, but we’d always gotten jewelry from private clients. Most typically, I would say, it had been the estates that had come in and been sold at auction. With the new private clients, we wanted to bring them in as buyers but also as sellers, which they had been, but on