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The evolution of the lingerie market ft. Abbie Miranda & Mazie Fisher, Co-Founders of Beija London

The evolution of the lingerie market ft. Abbie Miranda & Mazie Fisher, Co-Founders of Beija London

FromInside Retail


The evolution of the lingerie market ft. Abbie Miranda & Mazie Fisher, Co-Founders of Beija London

FromInside Retail

ratings:
Length:
54 minutes
Released:
Feb 12, 2020
Format:
Podcast episode

Description

From makeup to apparel, inclusivity is at the forefront of fashion. So how have lingerie brands adapted to meet these demands? Gone are the days of a ‘one size fits all’ motto as retailers embrace the challenge to offer more size inclusive garments, especially in the lingerie market. Joining us in the unEDITED studio are Abbie Miranda and Mazie Fisher, sisters and Co-Founders of Beija London, who run an independent lingerie and swimwear brand that launched in 2016. Their brand is made to celebrate different body shapes and boost the confidence of women across each size category, offering up to an H cup. With this strong tagline, the sister duo talks us through the changing world of lingerie, why inclusivity is at the forefront of their brand and why it should be yours too.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here.  It would make our day if you could rate, review, or subscribe to us! You can get in touch at unedited@edited.com or tweet us at @EDITED_HQ
Released:
Feb 12, 2020
Format:
Podcast episode

Titles in the series (73)

Retail News. Tech Talk. Fashion Trends. Awarded the Best Branded Podcast by Quill, INSIDE RETAIL is a refreshingly fun and forthright look at the intersection of retail and technology. Hosted by Grace Hill, EDITED’s Retail Strategy Director, the show pulls back the curtain on the world of luxury brands, fast fashion and housewares. Each episode features conversations with industry leaders and fashion innovators to explore key trends and how brands solve the daily challenges facing the retail marketplace everyday.