TikTok’s Fashion E-Commerce Leader, Tom Wintle, joins Grace Hill to reveal how TikTok is revolutionizing e-commerce to compete with retail giants and why it’s a channel you should be investing in to keep pace with your customers and competitors. Tom shares current user behaviour, how TikTok is collaborating with brands and content creators to generate both awareness and profit, and how to identify trends and capitalize on them quickly. For more insights head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.