Clothes: if it’s cheap, then it’s poor quality and unsustainable, but if it’s the opposite, then it’s too expensive – is there a world where our clothing can be sustainable AND affordable?In this episode, Grace Hill sits down with a leader in this space: Lenzing Group’s Senior Commercial Director, Johannes Stefan.Johannes and Grace discuss how retailers can make choices that align with customers' desire for both affordability and sustainability, the challenges of scaling plant-based fabrics, and the dilemmas facing retailers over cost and quality in a world where profit margin is scrutinized more than ever!For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.