According to MediaKix, Instagram influencer marketing is on track to be worth up to $15 billion by 2022. In the past decade, social media platforms like Instagram have given rise to the influencer industry, where macro to nano influencers alike have the power to push a brand to ‘it’ status and sway consumer purchasing habits. Joining us in the unEDITED studio is Akash Mehta, CEO of Akash Brands & Agency, to breakdown what the Instagram effect is and how influencers drive successful trends. With 300,000 followers on @mehta_a, Akash is a British entrepreneur and influencer who recently placed on Forbes’ ‘30 under 30’ Media & Marketing list.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.