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I Love Lucy: Boston Proper's Sheryl Clark Defines Over 40's Fashion

I Love Lucy: Boston Proper's Sheryl Clark Defines Over 40's Fashion

FromInside Retail


I Love Lucy: Boston Proper's Sheryl Clark Defines Over 40's Fashion

FromInside Retail

ratings:
Length:
32 minutes
Released:
Jun 10, 2022
Format:
Podcast episode

Description

For a brand whose customers prefer to keep Boston Proper to themselves in order to be the best dressed at any occasion, the company prides itself on knowing everything about their ideal consumer profile, who they call "Lucy."In this episode of Inside Retail, Grace sits down with President & CEO Sheryl Clark to discuss how important Lucy is to the brand's decision making process and how it's helped propel the  company to $100M in revenue.
Released:
Jun 10, 2022
Format:
Podcast episode

Titles in the series (73)

Retail News. Tech Talk. Fashion Trends. Awarded the Best Branded Podcast by Quill, INSIDE RETAIL is a refreshingly fun and forthright look at the intersection of retail and technology. Hosted by Grace Hill, EDITED’s Retail Strategy Director, the show pulls back the curtain on the world of luxury brands, fast fashion and housewares. Each episode features conversations with industry leaders and fashion innovators to explore key trends and how brands solve the daily challenges facing the retail marketplace everyday.