The only reason a business exists is because of its customers, so every decision it makes should be in service of them. Today on the show we are blessed to be joined by customer success guru Brittany Hodak to hear everything you need to know about how to get CSX right in 2022. Brittany is an award-winning entrepreneur and keynote speaker who teaches sales and marketing leaders to multiply customers by creating superfans. She has spoken to organizations like American Express and the UN, published more than 350 articles for outlets including Forbes, and has also worked with names like Disney, Amazon, Walmart, and Dolly Parton. In our conversation with Brittany, she talks about how to structure your organization so that your customer feels cared for at every touchpoint. We hear about the need to include the CCO in every conversation, how to do away with siloing customer care into one department, and how to empower employees to care for customers in a way that feels right to them. We also talk about how Brittany became obsessed with customer care, how she transferred approaches to building fan loyalty used by entertainers like Taylor Swift into the brand space, and a whole lot more. Be sure to tune in today!