How have brands like Reformation and Rixo successfully cut through all the competition to gain cult status?In this episode of unEDITED, we welcome Hannah McGhee, VP of WhoWhatWear, who explains how to build a successful fashion brand that reaches cult status and why technology continues to play an important role in this business.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. It would make our day if you could rate, review, or subscribe to us! You can get in touch at unedited@edited.com or tweet us at @EDITED_HQ For additional insights from WhoWhatWear, follow @hkmcghee and @whowhatwear.uk on Instagram!