Once the pandemic hit, stores became vulnerable, and retail headquarters began sending out 3X the amount of information to stores. Hy-Vee, L.L.Bean, Fjällräven, Sephora, and American Eagle Outfitters became customers during the pandemic, among others. People in the retail trenches created zipline. They have been there and know the execution struggle inside and out. This is not technology for the sake of technology. This solution was designed to truly help people (brands, operators, communicators, and stores) achieve their goals by a team that truly knows the grind, barriers, and struggle of achieving them. Their goal is to enable all customers to be the best version of themselves: every day, in every location. Melissa Wong, CEO & Co-Founder of Zipline, shares the inspirational tech startup story behind the company. She shares how they are helping a c-store be speedy, efficient, and contact-less.