**This episode is brought to you by MuteSix and FenixCommerce**   To provide affordable and reliable emergency backup solutions to every household in the United States, that's the mission of Generark. In the first part of this episode, we have Anson Liang, Founder and CEO of Generark, a consumer electronics brand. Anson has a background in computer science and engineering. He got the idea for Generark four years ago when the California wildfires caused a four-day power outage for his family. With a six-month-old baby at home, he experienced first-hand the stress of not being able to store or prepare foods to feed his child when the power was out. His business idea turned into a reality through connections, putting together a team, finding a manufacturer, and partnerships in the industry. However, early on, there were many challenges, ranging from budgeting for additional product development, forecasting, and inventory. In part 2, he discusses: * His Gratitude towards his wife * Overview of the company * The catalyst for starting the brand * His life before Generark * A product for the modern home, friendly and simple * Challenges with hardware Join Ramon Vela and Anson Liang as they break down the inside story on The Story of a Brand. For more on Generark, visit: https://generark.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand.  * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out fenixcommerce.com.