Media exposure is sure to radically increase your business's sales and growth trajectory. But how can you ensure you are prepared to maximize all that traffic coming your way?In this episode, Dami of Fini shoes shares his experience of being featured on the Ellen Degeneres show. He talks about what worked for his business and how to make the best of good PR. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf you are going to appear on TV, make sure your brand can be easily found on Google.Consider the audience that your tv guesting will tap and be ready for them.It matters to customers the transparency about where the products are made.Position yourself to have repeat consumers.If you’ve built a massive email list, that means you are doing something right.Podcast: Veterans Minimumhttps://podcasts.apple.com/us/podcast/veterans-minimum/id1039124464TODAY’S GUESTDami Adepoju is the Founder of Fini Shoes.Fini Shoes is a New York-based footwear brand started with a vision to innovate the footwear industry. The brand debuted in 2018 with a fervor to introduce a luxury aesthetic while also allowing customers to express their individuality via detachable pieces.Connect and learn more about Dami and Fini shoes here:Website: https://www.fini.shoesInstagram: https://www.instagram.com/finishoes/?hl=enhttps://www.instagram.com/badwine/?hl=enLinkedIn: https://www.linkedin.com/in/damilolaadepoju/We love our podcast community and listeners so much so that we have decided to offer a free  eCommerce Growth Plan for your brand! To learn more and how we can help click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!