9 min listen
#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%
#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%
ratings:
Length:
20 minutes
Released:
Apr 27, 2023
Format:
Podcast episode
Description
Today Andreas talks to Pascal Parise, Vice President Europe Franchise & Global Wholesale at Aldo Group and Cindy Leclerc, Senior Marketing Manager, Wholesale EU at Aldo Group about something we haven’t discussed on the podcast so far, and that’s cross-category brand collaborations! Cross-category collaborations are marketing collaborations between brands from different categories such as fashion and beauty.
In 2022, ALDO and L’Oréal joined forces with ZMS. The aim was to connect beauty and fashion audiences with a 360°degree campaign, showcasing an exclusive product collaboration through expertly tailored media placements, both onsite and offsite.
In 2022, ALDO and L’Oréal joined forces with ZMS. The aim was to connect beauty and fashion audiences with a 360°degree campaign, showcasing an exclusive product collaboration through expertly tailored media placements, both onsite and offsite.
Released:
Apr 27, 2023
Format:
Podcast episode
Titles in the series (39)
#10 Dermalogica: Launching a product with influencer marketing by Inside Fashion Marketing by Zalando Marketing Services