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Inside Fashion Marketing by Zalando Marketing Services

Inside Fashion Marketing by Zalando Marketing Services


Inside Fashion Marketing by Zalando Marketing Services

ratings:
Length:
39 episodes
Language:
English
Format:
Podcast

Description

Andreas Antrup, SVP Partner Services of Zalando and Managing Director of ZMS, speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find out what makes your target audience tick, across various markets. We give you the tools and insights you need to build your brand, grow your business, and connect to customers. Listen in for snackable inspiration for fashion, beauty, and lifestyle brands as well as retailers, by Zalando Marketing Services - Zalando's 360 degree marketing unit. Find us at https://zms.zalando.com/

Have something you want to share with us or hot topics you’d love for us to cover? Then let us know! We love hearing from you, reach out to us anytime: zms_info@zalando.de
Language:
English
Format:
Podcast

Episodes1 - 10 of 39 episodes

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#40 2024 outlook - be ahead of the game, on and off site Zalando

Let's kick off season 4 of "Inside Fashion Marketing" with episode #40 and our guest, M...

19 minutes
Feb 15, 2024

#39 - 2023 highlights and what 2024 has in store for us

In this final episode of the year, Andreas catches up with Heike Lari, Director Partner...

16 minutes
Dec 22, 2023

#37 Developing cultural credibility with a new generation of values-driven shoppers

Today on the podcast, Andreas is delving into the captivating realm of values-driven br...

12 minutes
Sep 14, 2023

#36.2 Strong partnerships: the secret to Levi’s® 150 year success

Tune in to part 2 of this two-part episode with Christian Weiss, Marketing Director Nor...

16 minutes
Aug 10, 2023

#36.1 Strong partnerships: the secret to Levi’s 150 year success

Today Andreas talks with Christian Weiss, Marketing Director North Europe, Levi Strauss...

12 minutes
Jul 27, 2023

#35 Putting partners in the driver's seat with self-service

Today Andreas talks with Sema Saglik, Head of Performance and Self Service Solutions he...

25 minutes
Jun 29, 2023

#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%

Today Andreas talks to Pascal Parise, Vice President Europe Franchise & Global Wholesal...

19 minutes
Apr 27, 2023

#33 How Esprit gained 24% new customers with its Sweet Escape campaign

In the episode with Esprit, Andreas talks to Nisrine El Ayadi, Strategic Key Account Ma...

18 minutes
Mar 16, 2023

#32.2 Putting the Street in Streetwear with the BVG and QS by s.Oliver

In this second part of our two-part episode with Christine Wolburg, Head of Sales & Mar...

9 minutes
Feb 16, 2023

#32.1 Putting the Street in Streetwear with the BVG and QS by s.Oliver

In the first episode of season 3, Andreas talks to Christine Wolburg, Head of Sales & M...

8 minutes
Feb 02, 2023