20 min listen
#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign
#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign
ratings:
Length:
21 minutes
Released:
Aug 18, 2022
Format:
Podcast episode
Description
This week Andreas is chatting with Christian Weiss, Marketing Director North Europe at Levi Strauss & Co, about Levi’s approach to branding and its recent 501 Icons campaign on Zalando. Levi’s has a long and extremely influential history in the denim category and is an industry leader when it comes to creating a strong brand and iconic pieces. Listen in to hear how the brand continues to win new customers with classic styles.
Want to read about some other impactful Levi’s campaigns? Here’s one from last year which saw Levi’s sales increase by 111%.
Want to read about some other impactful Levi’s campaigns? Here’s one from last year which saw Levi’s sales increase by 111%.
Released:
Aug 18, 2022
Format:
Podcast episode
Titles in the series (39)
#3 SNOCKS: Connecting to customers as a small brand on a big platform by Inside Fashion Marketing by Zalando Marketing Services