2 min listen
#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns
#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns
ratings:
Length:
20 minutes
Released:
Jul 21, 2022
Format:
Podcast episode
Description
The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some time. Joining Adreas this week to speak about ASICS’ hyper local approach to marketing in the running category is Sharon Nanhoe, Channel Marketing Manager Running at ASICS, and Manuel Meyer, Zalando Account Director at ASICS.
Curious to read more about ASICS’ excellent Paris Marathon campaign? Read all about here.
Curious to read more about ASICS’ excellent Paris Marathon campaign? Read all about here.
Released:
Jul 21, 2022
Format:
Podcast episode
Titles in the series (39)
Inside Fashion Marketing by Zalando Marketing Services - Trailer by Inside Fashion Marketing by Zalando Marketing Services