Welcome to Episode 5 of our six-part limited series called Mountain Made with CANIS. In this episode, we get Marcel’s thoughts on where the technical apparel and gear industry is headed, what’s on the horizon, what trends are here to stay, where does he see opportunities for improvements, and much more. Marcel Geser is the co-founder of CANIS, and a Swiss design guru with a vast amount of experience in the mountain and technical apparel space. He has won over 25 coveted ISPO awards. These awards are only given to the most innovative garments developed in the sports and outdoor space. Marcel is an authority on high-level gear and apparel that performs in the mountains and this series is designed to help you learn how to make the best gear choices for your upcoming hunting expeditions. @canisathlete