Andrew Holland has had an interesting career path, from being a serving police officer to working for the British Boxing Board of Control. He now finds himself as one of the most eminent voices in the world of search engine optimisation, or SEO, for short. Simply put, what Andrew doesn't know about SEO isn't worth knowing. In this detailed conversation, Andrew discusses his journey, how behavioural science and SEO go hand in hand, and what brands and businesses need to do to succeed in this world. The value of the knowledge in this discussion is worth thousands of pounds and will leave you with a completely different, more beneficial view of SEO.The articles Megan and Dylan mentioned in the episode:Embracing change: three behavioural trends to look out for in 2022LinkedIn adding career break optionAndrew's recommended book:Alchemy by Rory Sutherland This Is Marketing by Seth Godin The Adventures of Baron Munchausen by Rudolf Erich RaspeFollow Andrew on LinkedIn here. He posts daily insights into SEO and has amassed a following of over 10,000 people.Episode recorded and edited by Greg Westwood for Greg Westwood Media.Follow us:Instagram: @embryodigitalFacebook: @embryodigitalLinkedIn: EmbryoTikTok: @embryodigitalTwitter: @embryodigitalHead to our website to learn more about how we create digital campaigns that grow your brand online.Please take the time to rate and review us on Apple Podcasts or wherever you got your pods. It means a great deal to our podcast team and will make it easier for potential listeners to find Never Mind The Keywords. Thanks! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.