On the inaugural episode of Never Mind The Keywords we chat with the founder and MD of Embryo, Ross Green. In this illuminating conversation, Ross chats to us about his view of leadership in 2022, how he makes time for himself, and what he's excited and curious about in this (sort of) post-pandemic world.As well as that Charlie and Megan chat about customer loyalty, more specifically, the death of it, and the results of a survey that states British people to be the 3rd most engaged population on Instagram!The articles Charlie and Megan mentioned in the episode:The pandemic has destroyed customer loyaltyBrits are among the world’s most active Instagram usersRoss' recommended books:Secrets of Closing the Sale by Zig ZiglarSpin Selling by Neil RackhamFollow Ross on LinkedIn.Episode recorded and edited by Greg Westwood for Greg Westwood Media.Follow us:Instagram: @embryodigitalFacebook: @embryodigitalLinkedIn: EmbryoTikTok: @embryodigitalTwitter: @embryodigitalHead to our website to learn more about how we create digital campaigns that grow your brand online.Please take the time to rate and review us on Apple Podcasts or wherever you got your pods. It means a great deal to our podcast team and will make it easier for potential listeners to find Never Mind The Keywords. Thanks! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.