We grow up on stories as kids, from the tales our loved ones tell us to those found in books, they shape us. Yet, as we get older we become more cynical and forgot the power of storytelling, not valuing it as much as we once did. Caroline Dyer is not that person. Caroline's story begins with a volunteering trip to Honduras with her then-boyfriend (who, after being there for two hours, got on the next flight home) for a number of weeks, it then goes via Gulliver's pub in Manchester's Northern Quarter and is currently at Heard Storytelling chapter. Heard is an organisation that's sole purpose is to help individuals and brands tell their stories. In this powerful conversation, Caroline walks us through her life up until now and, as you'd expect from someone who owns a storytelling business, ensures it is engaging, funny, and riveting.The articles and videos Charlie and Tamara mentioned in the episode:Fake reviews to be illegal under new rulesHow Channel 4’s is finding new audiences on TikTok and SnapchatCaroline's Recommend Books:To Kill a Mockingbird by Harper LeeLittle Women by Louisa May AlcottHalf a Yellow Sun by Chimamanda Ngozi AdichieA Fine Balance by Rohinton MistryAudiobook: Alan Bennet reading Winnie the PoohFollow Heard Storytelling on Instagram and visit their website to contact them.Episode recorded and edited by Greg Westwood for Greg Westwood Media.Follow us:Instagram: @embryodigitalFacebook: @embryodigitalLinkedIn: EmbryoTikTok: @embryodigitalTwitter: @embryodigitalHead to our website to learn more about how we create digital campaigns that grow your brand online.Please take the time to rate and review us on Apple Podcasts or wherever you got your pods. It means a great deal to our podcast team and will make it easier for potential listeners to find Never Mind The Keywords. Thanks! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.