As Chief Innovation Director of Embryo, James Welch understands better than most the need for businesses to innovate. In his words, “if they don’t innovate, they die.”In this episode, James covers everything, from his love of network science (the why behind 99% of everything in the world today) to innovation - the good, the bad, and the ugly of it - and SEO.There’s probably a few thousand pounds worth of advice in this episode, making it an absolute must-listen.The articles and videos Charlie and Nafisah mentioned in the episode:3 in 5 Brits regret their social media-influenced spendingBrands are at last starting to humanise Muslims – let’s not go backJames’ Recommend Books:Linked: The New Science of Networks by Albert-László BarabásiRelease Your Brakes by James W NewmanThe Wonderful Wizard of Oz by L. Frank BaumConnect with James on LinkedIn here: https://www.linkedin.com/in/marketingsalescto/ Episode recorded and edited by Greg Westwood for Greg Westwood Media.Follow us:Instagram: @embryodigitalFacebook: @embryodigitalLinkedIn: EmbryoTikTok: @embryodigitalTwitter: @embryodigitalHead to our website to learn more about how we create digital campaigns that grow your brand online.Please take the time to rate and review us on Apple Podcasts or wherever you got your pods. It means a great deal to our podcast team and will make it easier for potential listeners to find Never Mind The Keywords. Thanks! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.