40 min listen
Ballerina Farm is a Brand and Other Social Media Literacy We Need to Talk About
Ballerina Farm is a Brand and Other Social Media Literacy We Need to Talk About
ratings:
Length:
54 minutes
Released:
Feb 22, 2024
Format:
Podcast episode
Description
Pandora's Box is open. We will never go backwards in terms of technology. Social media literacy is media literacy. There are more eyeballs on small screens scrolling through influencers than people reading political news or watching television shows. Influencers have more of an impact on people than most politicians and traditional celebrities. We need to talk about how to talk about them. Today we are joined by media critic and writer Caroline Burke about the different ways to parse the social media industrial complex to make it healthier for us. Our brains are not up to the task of dealing with the level of manipulation happening on the socials.We dive into:The lack of literacy in Congress around social mediaWhy Ballerina Farm should be called a brand, not a person. Also, let's remember that its followers outnumber the population of many small countries.Why does our brain feel like it is overheating when we are on social media for too longWhy don't we teach tech literacy in schools?How our parasocial Instagram relationships make us buy more stuffWhy is jealousy inherently a moral negative?You can follow Caro on Instagram here.Subscribe to the Over the Influence newsletter here.
Released:
Feb 22, 2024
Format:
Podcast episode
Titles in the series (100)
It’s Time For A Reckoning: In the influencer industry, women make more money than men, but, as in the real world, there's still a steep racial pay gap. There’s an Instagram account that documents this. @InfluencerPayGap brings transparency to the money influencers make from brands and also to document the pay gap between white influencers and influencers of color. Racial inequality is embedded into the influencer space and it weighs heavily on influencers of color. In this episode we talk to the women who are trying to fight against it while the industry is still young and malleable. Unfortunately, this is just one of many real world problems that finds itself being replicated in the influencer space. Politics, conspiracy theories...they creep into our online lives and make our feeds a dark, dark, place. Like QAnon dark. Is there a way out of this? Does the influencer industry really have to fall into the toxic patterns that dominate nearly every other industry on Earth? This week, Jo by Under the Influence with Jo Piazza