The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more.
We’ll see you in The PPC Den!
Highlights

0:00 Intro– Highway fun fact
2:20 Experience with Amazon DSP
5:30 How to get access to DSP
9:17 Money hurdles with DSP
11:00 Other ways to get to DSP
14:44 How freelancers get started with DSP
20:45 When to consider and why to use DSP
26:22 Key difference between Sponsored Display and DSP
30:00 Who is DSP right for?
35:10 Best first campaigns to launch on DSP
38:38 Miscellaneous things to keep in mind
40:19 Outro– Running in the snow

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Resources & Links

Where to find Joe Shelerud, Ad Advance
An Introduction to Targeting Options on the Amazon DSP
Into the Great Unkown: Amazon DSP with Kiri Masters
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joe Shelerud
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno

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