On this episode, Jake and Gino are with Richard Cooper who is an entrepreneur, private equity investor, YouTube content creator, high performance coach & author. Richard exposes the comforting lies that have been holding men back from reaching their peak performance, enabling them to become a truly authentic Alpha that chases excellence and leads a successful passion-filled life. Richard shares his views about how men have been conditioned to be the quintessential ‘nice guy’ and have been trained to be overly humble, kind to a fault to attract and keep the woman of their dreams and how this mentality is affecting the entire generation of men and the society on the collective level. Key Insights: 00:00 Introduction 02:53 How does it feel when you work for your own-self? 05:10 Unplugging from society life 10:03 Having responsibility without authority 13:35 Relationship mistakes young entrepreneurs make 19:44 What should be the expectations in a relationship? 26:20 The major problem 30:25 How do we make the world a better place? 39:23 First steps to take for a young one to build them a strong man 41:51 In a nutshell To learn more about Richard’s initiatives visit his website: https://www.richcooper.ca/ Check out his best-selling book on Amazon: https://amz.run/6HQt We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) ?https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ #realestate #multifamilyrealestate #multifamilyinvesting #investing #apartmentinvesting #multifamily #realestateinvesting #commercialrealestate #loopnet #costart #biggerpockets #realestateinvest #multifamilyapartment #apartmentbuildings #multifamilydeals #multifamilyanalysis #analyzemultifamily #Multifamilyunderwriting #multifamilycommunity #multifamilyinvestors