Atlanta is a large city located in the state of Georgia.  Atlanta is a decidedly white-collar city, with fully 89% of the workforce employed in white-collar jobs, well above the national average.  In addition, Atlanta is a major college town. As is often the case in college towns, the many students that live in Atlanta have a strong influence on the local culture and music scene.

The citizens of Atlanta are among the most well-educated in the nation: 46.8% of adults in Atlanta have a bachelor's degree or even advanced degree, whereas the average US city has 21.8% holding at least a bachelor's degree.  The per capita income in Atlanta in 2010 was $35,890, which is wealthy relative to Georgia and the nation.

In this episode we explore the greater Atlanta market and the reason why it might make sense for you to invest there.  We talk to one of our local market specialists, host of The Deal Farm podcast and long-time team member to learn more about the benefits that Atlanta has to offer.

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Market Spotlight: Stability in Atlanta, GA
Stability in Atlanta, GA: Atlanta is a business-friendly city. It is a large transportation hub.

Today's show is about Atlanta and the stability and investment opportunities located in that market. Atlanta is a business-friendly city. It is a large transportation hub. We've been in the Atlanta market for about eight years. For us, it's a perennial market. A lot of major companies and corporations have their headquarters there, from Coca-Cola to Home Depot. It is a very broad and diverse economy. It's not made up of just one sector. It's very white-collar. There is a large workforce employed in the white-collared job community.

Although Atlanta itself is about 450,000 people, the entire metropolitan area is closer to 6.5 million people. There are many cities all clustered together making it one of the largest cities in the US. Therefore, there are a lot of opportunities because all real estate is local and you can get down to the neighborhood level if you have to in order to find the right deals in the right markets.

I'd like to welcome Ken to the show. Ken is our local market specialist based in Atlanta, Georgia. He is a full time real estate investor. He's host of The Deal Farm podcast. Ken has a business degree from University of Georgia, a master’s degree from Georgia Tech. He has bought and sold over 600 properties in the Metro Atlanta area over the last several years.

He's a national speaker and author and he has written multiple articles educating investors on all aspects of real estate investing. He's married with three kids and currently lives in Woodstock, Georgia. Ken has a vast understanding of how and where to invest profitably in the Atlanta metro area, which is the reason why I wanted him on the show today to talk about Atlanta. Welcome to the show, Ken.

Hey, Marco. How are you doing? Thanks for having me.

It's great to have you here. I've known you for many, many years. Our listeners know we've actually worked together for many years. We've actually carried and sold a lot of your product to investors around the world. It's great to have you on our new podcast.

Again, thanks for having me.

Let's start off by talking a little bit about you. Give us a quick idea of your background, if you don't mind.

As you mentioned, I graduated from the University of Georgia in 1999. I came out and worked for a large insurance brokerage for five years. Actually, it was a great first job out of school. I loved what I did but just knew I wanted to get into real estate.

In 2005, I quit my day job and jumped into real estate here in Atlanta full time. Here over the last ten years now,