In this market spotlight episode, be ready to hear all things real estate investing in Jacksonville, Florida. Host, Marco Santarelli, talks to a trusted local property partner about why the city's growing and why it's such a vibrant, energetic city for real estate. A coastal city with a population of 1.2 million, it is boasting an affordability index that is unheard of. They talk about the intricacies of building in a growth market and what makes Jacksonville attractive to baby boomers. Discover Jacksonville's story to find out if it is the investment haven everybody is talking about.

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Market Spotlight: Jacksonville, Florida
It's time to do a market spotlight. We haven't done one and I figured we should start spotlighting all the markets that we're in. We're going to start with one of my favorites, it's Jacksonville, Florida. Jacksonville is a very large coastal city located in the northeast corner of Florida. Unlike some cities, what I like about Jacksonville is it's mainly a white and blue-collar type of market. Instead, the most prevailing occupations for people in Jacksonville I have found are a mix of both white and blue-collar type jobs. Overall, Jacksonville is a city of sales and office workers, professionals and service providers. It's one of the reasons why I like that market so much. With me is Jim. He's one of our trusted local property partners down there and he's going to be able to get into the weeds with all this stuff that I’m talking about and what I’ve been looking at it in the Jacksonville market. With that, welcome, Jim.

Thanks, Marco. It’s good to be here.

It's great to have you back on. I got a little excited talking about Jacksonville because I got thinking about all of the things that are going on there, why the city's growing and why it's such a vibrant, energetic growing city. I’m going to leave that for you to share. Why don't we start off by talking about the market? As I recall, and correct me on this, Jacksonville is a very large coastal city has a population of close to 1 million people. I think it was over 900,000 the last time I checked. Tell us about the market. Why do you like the Jacksonville market?

I’ve been there full-time for fifteen years. The Jacksonville market brought me from where I was originally in California because it was something that you don't normally hear together, Marco, and that's an affordable coastal city. Those words don’t normally go together and Jacksonville had an affordability index that was very helpful. People are wondering what’s the average salary compared to the average price of a home. We had a very healthy equilibrium there, which you don't normally find in large coastal cities, especially one with Jacksonville with such a diverse economy. What originally brought me here was that inexpensive housing with high rents and being so affordable, there's a large population influx happening right here. There are about 75 families a day moving to Jacksonville because of that affordable coastal lifestyle and the amount of job source. That's what originally attracted me here and still continues to be my most exciting projects here in Jackson.