The 11th largest community in Florida and home to 32 Fortune 500 companies, Cape Coral has a very diverse economy and stable market, and it’s continually growing! That is why it is one of the best markets for real estate investing today. On today’s show, Marco Santarelli talks with one of his providers in multiple markets, Jim, about Cape Coral and why it’s considered one of the main markets in Southwest Florida. This is a very interesting market because it's growing, has a strong demand, and lots of population growth. Stay tuned to discover why you should be looking at Cape Coral.

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Market Spotlight: Cape Coral, Florida
It's time for another market spotlight. This is to help educate yCape Coral Marketou and share the opportunities that we have around the United States. In this case, in Southwest Florida. We are talking about Cape Coral, Florida. Why is Cape Coral one of the best markets for real estate investing? In summary, it is a diverse economy and diverse market. It is a stable market. It has been continually growing. It is home to 32 Fortune 500 companies. We have these newly-built single-family homes and duplex properties available in Southwest Florida. These are in solid blue-collar areas that have relatively speaking high rents.

When you have an area with high income and high rents because those are the people who want to be renting and not buying, it makes for a very solid investment. There are high private sector employment opportunities in and around Cape Coral and Lehigh Acres. In fact, all of Lee County. It's a solid employment market and it is also one of the fastest job growth markets in the country. Cape Coral is a relatively large coastal city. It's filled with canals and located in Southwest Florida. The city core itself has a population of about 190,000 people. It's made up of about 30 constituent neighborhoods. It is the eleventh largest community in Florida, but Cape Coral is neither predominantly blue or white-collar. It is a broad mixed workforce with blue and white-collar jobs. Overall, Cape Coral is a city of sales and office workers, service providers and professionals, which for me is fantastic as a landlord.

There are especially high number of people who work in office and administrative support, roughly 14% of the population. Another 13.5% are in sales jobs. About 10% are in management-related occupations. The educational level of Cape Coral citizens is a little higher than the average for US cities and towns. Roughly 23.3% of the adults in Cape Coral have at least a Bachelor's degree. The per capita income in Cape Coral is almost $29,000 per person. The median household income is interesting. Jim has given me a slightly different number and it depends on where you look up the data and the year that it's coming from. The median household income is over $56,000, which is close to the US median household income of $60,000. Keep in mind that when you're looking at the entire country, you are factoring in all of the big tier-one markets like San Francisco, New York, Manhattan, Los Angeles, etc. It’s a very high income. When you compare that to the median price of a home in Cape Coral, which is in the upper $100,000 to low $200,000 range, those numbers are very attractive. It makes it an affordable market.

Cape Coral is an economically diverse market, but it's also a very ethnically diverse city.