Hello, my friends, and welcome to another episode of Passive Real Estate Investing. You know, many of us think about habits from time to time, but we don't realize how powerful habits can be and how they shape our lives and the decisions we make or don't make. And so today's a very interesting interview with a, an award-winning business reporter, Charles Duhigg. And he takes us on a journey in this interview to the edge of scientific discoveries that explains why habits exist and how they can be changed. And what he's doing is he's basically distilling down a vast amount of information and engrossing us in how these habits work and how they affect our lives, not just us personally, but even businesses and organizations, cultures at its core. His book, The Power of Habit, contains an interesting and exhilarating argument. It's the key to anything you want to do, whether it's to exercise regularly, lose weight, be more productive, you know, achieve a higher level of success.

And, you know, achieving success is understanding how habits work. So as you'll discover today in my interview with Charles, you know, by harnessing the science behind habits, we can transform our businesses, our investing, our goals, our communities, our lives, our families, whatever it may be. It's a, it's, it was just a very interesting conversation. We were a little bit pressed on how much time I was able to spend with him because he had another appointment to go to. But I tried to pack as much as I could into this interview. And of course, you could always just pick up the book from Amazon or a bookstore at the airport or wherever it may be. So, with that, let us jump right into our interview. I hope you enjoy it. And remember to subscribe. If you haven't done so already, just click the button, takes you three seconds to get updates every week on every episode that we put out.

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Well, I am honored to have Charles Duhigg on the show. Charles is a Pulitzer Prize winning journalist and the author of The Power of Habit, which has spent over three years on the bestseller lists and has been translated into a whopping 40 languages. He's also the author of the book, smarter, faster, better. Another bestseller and Supercommunicators is his latest book, which has been published this year. Charles writes for the New Yorker magazine and is a graduate of Yale University and Harvard Business School. He has been a frequent contributor on CNBC, this American Life, NPR, PBS's, NewsHour and Frontline. I'm honored to have you on the show. Charles, welcome.

Thanks for having me on.

You know, I was just telling you the story before we started recording. I travel a heck of a lot, and every time I'm at an airport, I pop into you know, Hudson or whatever the newsstand stores are, and your book, The Power of Habit is always there. It's unmistakable and I can't seem to escape it . So, congratulations on the success.

That's good. That's good. Thank you so much. I'm, I'm glad to hear that we we're going for the same thing with Super communicators. That's which came out, I guess about two months ago now. If, if we can follow you around with multiple books, and I think we're in good shape, it's , it shows that something's working

Well, your, your books are amazing, so I'm gonna definitely recommend them here and now to our audience, you know, we have a large audience, it's great. For those that don't know, we're gonna do two back to back interviews with Charles. So we're gonna talk about super communicators on the next podcast episode, but for today, we're gonna talk about essentially the power of habit and why we do what we do in life and business, and why that's so important, especially for us as real estate investors and entrepreneurs. You know, it's,