Would you rather be like Conor McGregor or Kyle Snyder?… On today’s episode Russell talks about using your platform in a positive or negative way. He touches on two recent examples, and how they were different. Listen here to find out the differences: How a recent televised fighting match went and why Russell thinks the two men involved used their platforms in the wrong way. How Kyle Snider was able to be in a similar situation at the recent Wrestling World Tournament, but used his platform for good. And why it’s important to always use your platform in a positive way, and be a good role model for others. So listen below to find out how Russell plans to always use his platform as a way to inspire others. ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. I want to share with you guys something really, really cool today. Alright, welcome back. So I am actually in the process right now of getting packed for the Traffic Secrets event, which is happening tomorrow. So I’m mostly done, I have to pack real quick and then I’m heading in. I’ve probably got 2 or 3 more hours at the office before the plane takes off. I gotta finish a couple more sketches and get my slides put together and then the party begins. So for those who are going to be there, I’m excited to hang out with you and share with you basically 15 years of traffic stuff. And the cool thing about this presentation, this book, it’s not like, “Let me teach you how to run Facebook ads.” Because I honestly feel like there’s a storm coming and things are shifting. So I’m trying to get us as a community prepared for when Zuckerberg decides he doesn’t like us anymore. Because I guarantee you, it’s going to happen. I’ve seen it too many times over the years. And what’s been interesting, I’ve watched over 15 years and why have we stuck around? Why have we been relevant versus all the other companies that have gone by the wayside during the ups and the downs and the network changes? And the reason is because of what I’m teaching at the event. How I view traffic, how we study it, how we focus on it, how we apply it, and how we implement it is different. So it’s not going to be like, “Here’s how to run Facebook ads. Here’s how to do interest targeting. Here’s how to do…” it’s going to be bigger. It’s going to be understanding the psychology and the strategy behind traffic. And I think it’s going to be special. So that’s what I’m pumped about. And for those who aren’t at the event, you have to wait til next September to read the book. I’m so sorry. I have to have to book done by May 1st, to have to the publisher to be able to launch it in September. So that’s the process. This is me testing my material, teaching it in front of a live studio audience before we go and actually create the whole thing, so it’s going to be fun. Anywho, as I was packing the morning, some of you guys know, some of my wrestling friends, that the wrestling world tournament has been happening this week, which is the equivalent of the Olympics in an off year. So the Olympics are every four years, so the other three years they have a world tournament, which is pretty much the same thing as the Olympics. It’s a big deal and it’s coming on the backside of, and I want to share this just for contrast, but it’s the backside of the Mayweather, not Mayweather, the Connor Mcgregor fight that just happened. Where he fought against a wrestler, who used to fight bears in Russia, and Mayweather obviously got jacked pretty quickly. And the only thing I’m going to touch upon, because I actually enjoyed the fight, I enjoyed the antics afterward, with the Russian jumping into the stands and beating up everybody, and then the people in the stands jumping in. Not going to lie, really enjoyed that. I had a fun time watching it over and over and over again. But it was interesting, you watch both those competitors, when all is said and done, how they use their platform, and t