During today’s episode, host Jeff Pfitzer speaks with Coach Micheal Burt, a championship basketball coach who pivoted to a highly successful career in corporate coaching. In this episode, Coach Burt will teach you how to become a person of interest to take your business to the next level.   Episode Highlights:  Coach Micheal Burt began coaching basketball teams in his teens. He spent a decade building a national championship program. He began reading mindset books at a young age and was highly influenced by the work of Stephen Covey. He realized he could coach every day and fulfill his financial goals by pivoting to business coaching. The average American might not understand why they should invest in coaching. The success of coaching depends not on the mentor, but on the mentee. If you want to learn something, it's your responsibility to extract as much value as you can. Coach Burt would never show up to a coaching session without being prepared to extract information. He makes up his mind what he's going to get from a coach and gets that thing. A good coach will help you find and feel your missing structures. His life's work is about helping people get to the next level. To get better at things, you must practice and put in the work. When you're at a conference, put yourself in the position to learn something. You could see Coach Burt speak, but it's hard for him to change your behavior unless he spends time with you. You need to have an affinity with the person coaching you. Ask who gets your attention and what they do. Look at who else your coach has coached. People of interest have credibility indicators. If people don't know how good you are, then you're a secret. You can't sell a secret. Coach Burt helps people tell their stories, explain their value, write books, make videos, and host events. Coach Burt uses the books he's written as business cards. Put things out in the market that indicate you're doing big things in the world. Coach Burt watched his wife's confidence increase when she wrote a book. People of interest have specific knowledge. People of interest have impeccable skills. Make an effort. Most agents do not prospect enough. You need to be prospecting a minimum of two hours a day. To be a person of interest you need confidence. His book Single Digit Millionaire is about how to find your primary skill so you can make more money with that skill. Once you figure out what your primary skill is, then figure out who will pay you the most for those skills. Define your audience and then figure out what it is they want and need. 3 Key Points:   If you want to learn something, it's your responsibility to extract as much value as you can from the teacher, mentor, or course.   People of interest tell their stories, explain their value, write books, make videos, and host events.   You need to be a specialist, not just a realtor. Define your audience and meet their needs. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Coach Burt website, YouTube, Instagram Take advantage of Coach Burt’s free top-selling books at coachburt.com. Single Digit Millionaire (book) The Seven Habits of Highly Effective People (book) Person of Interest (book) The Accountable Church (book) Small Towns and Big Dreams (book) Living with a Monster (book) Monster Publishing Retreat Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group