http://www.chalenejohnson.com/askChalene So how does one go from having a dog grooming business to being a business coach and can you use your existing customer or email list to grow your new business? How would a rock and roll singer be able to incorporate her former image and experience into her work as a health and fitness coach and later a business coach and mentor? If you started off as a dentist, but now you want to write a children’s book, how do you re-invent yourself? In this episode you’ll actually learn that the best idea is not to reinvent or stray from your past or previous customers, experience or identity, but rather to embrace them. The crazy, odd, unrelated and perhaps bizarrely unrelated nature of your past experience and what you want to do or what you are doing today, is, in fact, what makes you so uniquely you! That is what will draw a very specific type of individual to you!!! In this episode, we talk CRM, customer lists, email lists, how to create an opt-in from one business to your next, example of how to write emails, email funnels, the customer journey, serving your lifer, building your tribe and being authentically you! http://www.MarketingImpactAcademy.com