Build Your Tribe is brought to you by: SMART Success Academy smartsuccess.com   SMART Success Academy is an 8 week online training course that takes you step-by-step through the process of creating your life by design. Enrollment only opens once per year, and registration is currently closed.  Enter your name and email to get on the waitlist and be notified when it opens again as well as receive a free video training on how to partner with your partner.     All others please visit my website for relevant show notes, links, photos and information  referenced in today’s show at: www.chaleneJohnson.com/podcast    ABOUT TODAY’S SHOW: So how does one go from having a dog grooming business to being a business coach and can you use your existing customer or email list to grow your new business? How would a rock and roll singer be able to incorporate her former image and experience into her work as a health and fitness coach and later a business coach and mentor? If you started off as a dentist, but now you want to write a children’s book, how do you re-invent yourself? In this episode you’ll actually learn that the best idea is not to reinvent or stray from your past or previous customers, experience or identity, but rather to embrace them. The crazy, odd, unrelated and perhaps bizarrely unrelated nature of your past experience and what you want to do or what you are doing today, is, in fact, what makes you so uniquely you! That is what will draw a very specific type of individual to you!!! In this episode, we talk CRM, customer lists, email lists, how to create an opt-in from one business to your next, example of how to write emails, email funnels, the customer journey, serving your lifer, building your tribe and being authentically you!     * * *  Hey!  It’s Chalene! Thanks for listening! You can leave me a message about this episode by going to http://www.chalenejohnson.com/podcast. If you enjoy the show I sure hope you’ll subscribe and download a bunch of shows! This is my labor of love. It’s hours and hours of discussions, best tips, expert and know-how intended to make your life even better!  Please connect with me!  I encourage you to check out My Business Podcast: http://tinyurl.com/buildtribe    My website: http://www.ChaleneJohnson.com   Leave me a voice memo: http://www.ChaleneJohnson.com/podcast    Connect with me on Facebook: http://www.Facebook.com/Chalene    Some of my Instagram Accounts: @ChaleneJohnson @InstagramImpact @PushMeDaily @Homeworkouts_4u @ChaleneStyle   Tweet with me!   @ChaleneJohnson    Watch me on Youtube  http://www.youtube.com/chalenejohnson   Check out Smart Success:  http://www.SmartSuccess.com   Checkout The Marketing Impact Academy: http://www.MarketingImpactAcademy.com    So…. are you still reading this? Wow! That’s cool.    Ps… I hope you have a great day and I totally appreciate that you took the time to look a little further!