A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise? That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche. Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero. This is just Part I of this discussion, so don’t miss Part II next week! On Today’s Show You’ll Learn:  Why your messaging is keeping you stuck How to get in alignment with your messaging  How to go from an unheard entrepreneur to a new generation entrepreneur Why you should create identities within your brand  What the struggling avatar and future paced hero might look like in your business The difference between knowledge and knowing  How to ruffle feathers in the right way The importance of having a unique methodology  In Part II, we’re going to be talking about communication styles - specifically subconscious communication - which is something I am super excited to learn more about.  If you want to get registered for Brandon’s brand new Content Revolution video series, go to www.rickmulready.com/4x. It’s totally free and will be available Monday, March 1st.  Links & Resources Mentioned in this Episode: Content Revolution Video Series  The Content Revolution Facebook Group Brandon’s Website Brandon's Podcast: The New Generation Entrepreneur Follow Brandon on Instagram Like Brandon’s Facebook Page   Full show notes available at www.rickmulready.com/470