Social media is an incredible thing. For many of us, without it, we simply wouldn’t have a career. But it does have its dangers too…and they can’t be ignored. That’s why we invited Dr. Brian Boxer Wachler, MD and TikTok influencer, onto Social Pros to discuss how he balances his career on social with his in-person experiences and relationships. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   The title of our show is Social Pros…but we rarely talk about the social ‘cons’.   We all know how popular social media is, not to mention how important it is for modern society. Our jobs literally depend on it!   But, today’s guest Dr. Brian Boxer Wachler, MD & TikTok influencer, joins Social Pros to discuss the dark side of social and how to create a healthy balance between staying active online and holding strong relationships off it.  Brian explains his big break on social, when he realized he was big on TikTok and how his content has evolved.  Plus, he discusses his book, Influenced: The Impact of Social Media on our Perception, explains the benefits and dangers of social media and how he evaluates success on social.  In This Episode:  3:52 – How Dr. Brian first got started on social media  6:20 – The moment social media clicked for Dr. Brian   8:23 – How Dr. Brian’s social media content has evolved   10:06 – Why Dr. Brian decided to come up with his own metrics for TikTok  14:14 – Taking a balanced view of social media   16:29 – What led Dr. Brian to write his book  21:55 – How to avoid getting too sucked into social media  23:41 – How to avoid social media burnout   27:09 – The warning signs of social media addiction  32:02 – Dr. Brian’s one tip for those wanting to become a social pro Resources:  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Dr. Brian Boxer Wachler on Twitter  Follow him on Instagram  Follow him on TikTok  His book: Influenced: The Impact of Social Media on our Perception  Visit SocialPros.com for more insights from your favorite social media marketers.