“Quality is not an act, it is a habit.” -Aristotle   More (Inspiro) tequila, please! Yes, we are jumping back into the tequila pool with an awesome, woman owned and operated, emerging brand, Inspiro Tequila. I am so excited for this conversation because Founder, Mara Smith, is beyond intentional with the product and the brand. This is a product for women, by women and is actually clean (completely additive free)! Mara shares her journey thus far in the overly crowded beverage industry, her inspiration behind the name, and the overall mission. She couldn’t find a tequila that met her standards- so she created one. Mara might be newer to the tequila family, but she is making big waves the right way and raising the bar for intentional- mission driven companies (us conscious consumers SO appreciate that:). If you are looking to take a leap in life because you recolonize the opportunity to do something better or your way- this convo is for you. Chase the dream and/or build it!   Highlights: Representation. Innovation, salvation. Tequila, the beverage industry and taking on a big challenge. Questioning a better way. Chasing the dream and learning the ropes by LOTS of research. Building a team and earning your way up the ladder. Good, quality, mission driven tequila.   Mara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila.  Mara began her legal career at a large law firm in Chicago before joining the corporate strategy team at a Fortune 100 Company.  After her twins were born prematurely, Mara decided to leave the corporate world to focus on her family.   She never stopped thinking about what was next.  Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand.    Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her as the consumer. That perfect tequila did not exist, so she decided to create one. The goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry.  Women are involved in every aspect of Inspiro Tequila's process from creating the taste profiles to getting bottles on the shelves.   As a female founder, Mara’s mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.     https://inspirotequila.com/ @inspirotequila   Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com   Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com