“A lot of people notice when you succeed, but they don't see what it takes to get there.’ -Dawn Staley  As a female athlete I could not be more excited AND impressed by what the women of the NCAAW basketball have done (are doing) and how they showed everyone- basketball fan or not- that you should be watching some of the biggest rising stars in our sports world compete… and dominate. Join me on this solo cast as we dive into the electrifying world of women's college basketball spotlighting the remarkable journeys of Caitlin Clark, Angle Reese, and Juju Watkins (just to name a few) and the unforgettable moments from the NCAA 2024 Tournament that drew in the numbers- views and dollars. Numbers don’t lie! I will breakdown why the women’s game has taken off and how it is different than the men’s (on and off the court). I’ll break down the numbers from viewership to sponsorship and who is cashing out by staying in college vs going pro and what the long-term impact is of these big changes. Let’s get into the fierce athleticism, strategic brilliance, and inspirational stories that captivated audiences nationwide that defined this historic season- these aren’t just great athletes, these are great business women. Related Articles: The Morning Star: Numbers Don’t Lie Time Stamps: 00:39- Intro to the extraordinary 2024 NCAAW season 2:09- Young millionaires 3:06- Life skills through sports, not men vs. women 3:35- Viewership by the numbers 4:52- Women’s basketball beating the NBA 5:56- Main channels vs. cable (impact on viewership) 6:28- Women’s basketball has star power 7:45- Women staying in college and making more $ 9:33- How much are the top men’s and women’s players making? 10:24- Marketing to heads of the household financially, women 11:10- College vs. The WNBA 11:49- Women supporting women, Dawn Staley thanks Catlin Clark 12:31- Women’s basketball converting non-basketball fans 13:40- Great athletes, great business women 14:27- “I have people for that.” 15:30- Go check it out! 16:01- Standing on the shoulders of all the female athletes before us 17:39- Inspired, let’s go!   Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com  Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com