35 min listen
#7 Adam Toporek: Key Strategies for Enhancing Customer Experience in Any Business
#7 Adam Toporek: Key Strategies for Enhancing Customer Experience in Any Business
ratings:
Length:
41 minutes
Released:
Dec 6, 2023
Format:
Podcast episode
Description
Uncover the secrets of building extraordinary customer relationships in this episode with Adam Toporek, a mastermind in customer experience. In this episode, Lauren delves into Adam's unique insights on leveraging emotional connections and innovative strategies to elevate customer service. Discover how the blend of technology and empathy can transform customer interactions, and why empowering your team is crucial for success.Adam, with his deep entrepreneurial background, also touches on the evolving role of AI in customer experience and shares practical tips from his book 'Be Your Customer's Hero'. Tune in for an episode filled with actionable advice and transformative ideas, perfect for any business looking to improve their customer engagement.If you enjoyed this episode, please be sure to rate our show on Spotify and Apple Podcasts. Subscribe Now: https://www.youtube.com/@ExpertsofExperience?sub_confirmation=1 Imagine running your business with a trusted advisor who has your success top of mind. That’s what it’s like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth.Learn more about what’s possible on the Salesforce success plan website: http://sfdc.co/SalesforceCustomerSuccess (00:00) Introduction to Adam Toporek(01:11) Adam's Background and Approach to CX(02:25) Emerging Trends in Customer Experience(04:22) The Role of Emotion in Customer Service(07:56) Identifying and Tracking Moments of Truth in CX(10:50) Insights from Adam's Book "Be Your Customer's Hero"(14:13) Solving the Employee Experience Puzzle(17:14) Defining and Implementing Employee Empowerment(23:19) Real-world Examples of Effective Empowerment(27:34) AI’s Impact on Customer Experience(31:39) The Balance Between AI and Human Interaction(35:31) Innovations in Measuring Customer Experience(39:48) Final Advice and Takeaways from Adam Toporek
Released:
Dec 6, 2023
Format:
Podcast episode
Titles in the series (29)
#1 Brandon Kirk: The Secret To Mastering Customer Experience in Your Business: Join us as we dive into the world of data-driven results and customer experience with Brandon Kirk of Rogers Sports & Media. This episode explores how data shapes advertising and in turn enhances the customer experience. In this episode, Lauren sits down with Brandon Kirk, Vice President of Client Solutions at Rogers Sports & Media. Brandon is a sales executive with over 15 years of experience in companies such as CanWest, Time Inc., and Sports Illustrated. We kick things off by stressing on the importance of time and data in determining business results. We discuss Rogers Sports and Media’s move to content-rich partnerships to improve customer experience. We discover how Rogers leverages a large volume of data, from wireless data to set-top boxes, crafting unique advertising segments that hit right on target. The conversation flows into customer experience. Brandon breaks down the media landscape and the by Experts of Experience