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#16 Ethan Beute - The Heart of Customer Experience: Human Emotion and Artful Communication
#16 Ethan Beute - The Heart of Customer Experience: Human Emotion and Artful Communication
ratings:
Length:
49 minutes
Released:
Feb 7, 2024
Format:
Podcast episode
Description
Join host Lauren Wood as she sits down with Ethan Beute, Chief Evangelist at Follow Up Boss, as they explore the nuanced art of what it means to be an evangelist and the importance of human-centered communication.In this episode, Ethan shares his innovative approach to evangelism that transcends traditional product selling, focusing instead on cultivating a community grounded in education and shared values. Learn about how Ethan thinks about the balance between AI and human-centered communication and the power of human connection in digital touchpoints. Plus a look at the impact of design and intuition in business is highlighted through examples from Amazon and Starbucks.If this conversation sparks your interest, please don’t forget to rate us on Spotify and Apple Podcasts. Subscribe Now: https://www.youtube.com/@ExpertsofExperience?sub_confirmation=1 Imagine running your business with a trusted advisor who has your success top of mind. That’s what it’s like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth.Learn more about what’s possible on the Salesforce success plan website: http://sfdc.co/SalesforceCustomerSuccess (0:00) Preview and Introduction(01:31) Defining the Chief Evangelist Role(04:19) Ethan's Role at Follow Up Boss(07:04) What is Human-Centered Communication?(13:09) Sales Outreach and Human-Centered Approaches(18:50) Breaking Down The Idea of Evangelism (25:43) Integrating Technology with Human-Centered Design(30:22) The Importance of Community Building in Real Estate(35:54) The Role of Chief Evangelist(41:50) Amazon and Starbucks: Consistent Customer Experiences(45:57) Closing Thoughts on Customer Experience
Released:
Feb 7, 2024
Format:
Podcast episode
Titles in the series (30)
Introducing Experts of Experience: This is Experts of Experience, your new go-to podcast to learn about customer experience, customer success, and the technology that powers some of the biggest and best businesses in the world. Hosted by Lauren Wood and featuring some of the smartest business minds of the day, Experts of Experience will be your one-stop-shop for ideas, innovation, and inspiration to level up your CX. by Experts of Experience