41 min listen
ProfitWell: Building Brand Content w/ Patrick Campbell
ProfitWell: Building Brand Content w/ Patrick Campbell
ratings:
Length:
36 minutes
Released:
May 12, 2020
Format:
Podcast episode
Description
ProfitWell is a SaaS company that helps subscription companies reduce churn, optimize pricing, and grow subscription business. They've been super successful, and content marketing is the core of their marketing strategy. They started with written content, and are now running multiple podcasts, a video show, and looking to more in the future. What's more, they've managed to put out all this branded content with a relatively small team. In this episode, Patrick Campbell (founder and CEO) shares insights on how they think about content, ROI, podcasting, and more. A lot of this episode focuses on the power of building your brand through content, and how ultimately, everyone will need to think of their team as a content publishing team first, and a "marketing" team second.
Released:
May 12, 2020
Format:
Podcast episode
Titles in the series (49)
Privy: Fueling Your Content Marketing w/ Dave Gerhardt: Privy provides a suite of world-class web conversion and email marketing tools to help e-commerce brands get more customers and sales. Dave Gerhardt (henceforth referred to as “DG”) joined as CMO in January 2020 after serving as VP of Marketing at Drif by Brands That Podcast