Procurify is a B2B fintech company that creates software to help organizations better track and control spend management. Their primary audience is busy CFOs. They launched their podcast "Spend Culture Stories" in November 2017 and after just 50 episodes, the podcast has hit the top 30 on Apple Podcasts in the management category.Host Dani Hao estimates that approximately 30% of podcast guests have gone on to become revenue generating partners or customers. Learn how the marketing team at Procurify uses their podcast to grow awareness, brand and revenue, and why they're making long-term investments in content marketing.