Jason Feifer is the Editor-in-Chief of Entrepreneur magazine, which alone keeps him busy enough. But on top of that, he also hosts three podcasts: Problem Solvers (an Entrepreneur podcast), Pessimists Archive, and Hush Money. For Jason, podcasting is a different way to tell stories, and one that can only add value for Entrepreneur magazine's readers. In fact, some conversations for Problem Solvers become articles or interviews for the magazine.In this episode, Jason talks about why podcasting is valuable for brands. Jason and Erik discuss the intimate nature of podcasts and how that can build a dedicated fanbase. They also get into what it takes to start a podcast, and why sometimes it might help not to have a concrete plan, and the advantages of producing multi-platform content.