Basecamp: Finding the Right Stories to Tell w/ Wailin Wong

Adopter Media: Running Podcast Ads w/ Glenn Rubenstein: Interested in running a podcast ad campaign for your service or product? Then this one's for you. We sat down and talked with Glenn Rubenstein, founder of Adopter Media. He's facilitated over $20 million in podcast ad spend for brands, and in this epis by Brands That Podcast

53 min listen

Q&A: What Podcast Strategy is Best for Your Brand?: In this episode, Erik and I break down 4 podcasting channels you can use to grow your company, along with the pros and cons of each. If your company is interested in getting started in the world of podcasting, but you aren't sure which channel you should by Brands That Podcast

44 min listen

Introducing Brands That Podcast! by Brands That Podcast

3 min listen

Q&A: The Power of Internal Podcasts: Internal podcasting has been around for a while, but many companies still don't know it exists. Those that do, have questions. Like, what software they should use, how they should host it, and perhaps biggest of all - is it secure? In this episode, we'll by Brands That Podcast

32 min listen

Q&A: Where to Host your Company's Podcast: Should you host your company's podcast on your main website, or a separate one? In this unedited episode I'll share the 4 options you have, pros and cons of each, and why we chose what we did. by Brands That Podcast

16 min listen

Privy: Fueling Your Content Marketing w/ Dave Gerhardt: Privy provides a suite of world-class web conversion and email marketing tools to help e-commerce brands get more customers and sales. Dave Gerhardt (henceforth referred to as “DG”) joined as CMO in January 2020 after serving as VP of Marketing at Drif by Brands That Podcast

41 min listen

MeetEdgar: Growing Through Podcast Tours w/ Laura Roeder: MeetEdgar is a tool that makes scheduling social media posts easy. It was created by Laura Roeder in 2014, to solve her own pain. She wanted a way to make scheduling social media content easier, so she bootstrapped MeetEdgar and 6+ years later, the compan by Brands That Podcast

38 min listen

Q&A: How to Get Noticed by Ideal Customers: Erik takes a walk with his daughter and shares some thoughts on a type of episode that more brands could be doing to land their dream customers (The Call-Out Case Study). by Brands That Podcast

6 min listen

ProfitWell: Building Brand Content w/ Patrick Campbell: ProfitWell is a SaaS company that helps subscription companies reduce churn, optimize pricing, and grow subscription business. They've been super successful, and content marketing is the core of their marketing strategy. They started with written conte by Brands That Podcast

36 min listen

Basecamp: Finding the Right Stories to Tell w/ Wailin Wong: Go behind the scenes of Basecamp’s popular podcast, Rework, with producer Wailin Wong. In this episode, she talks about how (and why) Basecamp started Rework, how her experience as a journalist has trained her to look for a story to tell with every episod by Brands That Podcast

58 min listen

Refine Labs: Podcasting as a Demand Gen Strategy w/ Chris Walker: Chris Walker is the CEO of the marketing agency Refine Labs. He’s invested a lot into content, and believes most companies should be doing the same. He’s grown his podcast, State of Demand Gen, to between 500 and 1,000 subscribers. Between the podcast and by Brands That Podcast

38 min listen

Q&A: Internal Podcast Strategies For Your Team: Creating an internal podcast (also called Private or Employee-only podcast) can help you communicate more effectively, train new hires, build your employer brand, attract new hires, and build a more positive culture. In this episode, we’ll cover wha by Brands That Podcast

34 min listen

Q&A: Making the Most of Your Podcast: In this episode, Erik and Jeremiah break down all the ways you can use your podcast to build trust, increase sales, overcome objections, and more. by Brands That Podcast

40 min listen

Q&A: Brand Marketing vs Direct Marketing: Thoughts on brand marketing vs direct marketing from Lemonpie's Head of Marketing, Jeremiah Rizzo. What the difference is between each, and why ultimately, your brand is the only thing that lasts. by Brands That Podcast

7 min listen

Ramsey Solutions: Growing a Massive Podcast Network w/ Brian Mayfield: Brian Mayfield is the Executive VP of Ramsey Media. His team is responsible for producing an entire network of podcasts, radio shows, and video clips, as well as marketing and growth. Since the 90’s, Ramsey Media has been creating content to help its l by Brands That Podcast

43 min listen

Q&A: What Types of Shows Can You Launch?: Lots of companies - especially in B2B - think that the only podcast they can create is a long-form interview-style show. In this episode, we’ll talk about all the different types of shows you can launch - from short 5 minute series, to longer, storytellin by Brands That Podcast

44 min listen

Q&A: How to Sell Podcasting to Your Team: This episode is for you if you believe in the power of podcasting, but now you need to sell the idea to your team. How can you help your team believe in podcasting as much as you do? This is exactly what Erik and Jeremiah discuss in today's episod by Brands That Podcast

58 min listen

Q&A: How to Measure Podcast ROI: How should your company think about your podcast’s ROI? If you don’t get thousands of listens, customers, or purchases from it, does it still “pay off”? Learn the different ways to measure ROI, how to make your podcast profitable right away, and the impor by Brands That Podcast

50 min listen

EntreLeadership: Growing a Top Show w/ Daniel Tardy: The EntreLeadership podcast, which focuses on helping small businesses succeed, boasts some impressive stats — about 200,000 listeners tune in to the 10-year-old podcast every week. This year, the show is on track to reach 10 million downloads. In t by Brands That Podcast

46 min listen

SparkToro: Growing Through Podcast Guesting w/ Rand Fishkin: Rand Fishkin is well known as the brains behind Moz. Now, he is onto his next thing — SparkToro, a tool to help you discover what your audience reads, watches, listens-to, and follows. Brand building is a significant part of the marketing strategy for by Brands That Podcast

46 min listen

Q&A: Is Podcasting Better than SEO?: Should invest in SEO or a podcast? In this "unedited" episode, Jeremiah talks about the pros and cons of each, the goals that each channel is trying to achieve, best case scenario for both, and how ultimately - they play really nicely together. by Brands That Podcast

43 min listen

Q&A: How to Make a Show Your Audience Wants: If your company is thinking about starting a podcast, don't box yourself in too early. Don't say "we need to create a storytelling podcast" or "we need to create an interview style show." Instead, decide who your audience is; what would be the most valuab by Brands That Podcast

11 min listen

HubSpot: Driving Listener Growth w/ Jonathan Barshop: In the first episode of BTP Season 2, we talk to Jonathan Barshop who is responsible for all podcast growth at HubSpot. In case you didn’t know, HubSpot is making major moves in the world of podcasting. They're building one of the most impressive podcast by Brands That Podcast

68 min listen

Bonus: How Huckberry Could Podcast: Listen in as we do a complete breakdown of all the ways Huckberry could use podcasting to inspire more active, adventurous, and stylish lives. Follow along as we create a strategy for them to get featured on other shows, and build their own branded podcas by Brands That Podcast

47 min listen

Bonus: How Fast Could Podcast: In this episode of “How Brands Could Podcast”, we’ll do an open strategy session for Fast. We’ve been following Domm and the Fast team for a little while now, and since they’ve been front of mind - they make a great 2nd episode of “How Brands Could Pod by Brands That Podcast

58 min listen

Buffer: Building Brand Transparency w/ Ash Read: Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency. From the start, the company has openly shared revenue numbers and the ups and downs of building the business. This tra by Brands That Podcast

47 min listen

Huckabuy: Using Podcasting to Build SEO w/ Geoff Atkinson: Geoff is the former SVP at Overstock, and the founder of Huckabuy, software designed to help your business increase organic traffic. Podcasting is one of the primary things he’s done to grow traffic, backlinks, and customers, and in this episode he shares by Brands That Podcast

40 min listen

Bonus: Erik's .LA Summit Talk: Espree Devora sat down for a "fireside chat" and AMA with Erik. Listen as they talk about getting your podcast to the top charts, how brands can use podcasting to grow, and more. by Brands That Podcast

38 min listen

Q&A: How to Create a Perfect Podcast: This one is for any company who wants to start their first show, or add a second (or third, or fourth) show to their network. Here's the tricky (but important) part: strategy is everything. Make the wrong show, and nobody will listen. Make the right sh by Brands That Podcast

30 min listen

Wistia: Investing in the Right Content w/ Jenny Coppola: For video software company Wistia, which has more than half a million businesses using its product, growth comes down to brand marketing. The 120-employee company, which has been around almost 13 years, leverages video series — and more recently podca by Brands That Podcast

54 min listen

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Basecamp: Finding the Right Stories to Tell w/ Wailin Wong

Basecamp: Finding the Right Stories to Tell w/ Wailin Wong

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