5 min listen
How to Leverage Tik Tok without Learning How to Dance
How to Leverage Tik Tok without Learning How to Dance
ratings:
Length:
28 minutes
Released:
Oct 26, 2020
Format:
Podcast episode
Description
Mae Karwowski is the Founder and CEO of Obviously, the leading global influencer marketing agency and technology platform. Mae is here to talk to us about why you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing. During this interview, we discuss: 2:32 – About Obviously and why Mae started it 3:14 – What drew Mae to social media marketing? 4:10 – Brands Mae has worked with + Examples 5:15 – Why you need to consider getting on TikTok 9:30 – How to work with influencers on TikTok 11:27 – Why utilizing micro influencers is better 12:58 – An example of a campaign that works well with micro influencers on TikTok 14:17 – Cost: What to expect to pay influencers on TikTok 17:36 – Working with Millie Bobby Brown’s line Florence by Mills 18:07 – Tips on how to select the right influencer on TikTok 19:55 – Analytics tools Obviously uses 20:56 – What Mae wants people to know about influencer marketing 22:42 – The importance of the messaging and campaign in influencer marketing 24:52 – Stay connected with the people that love your brand 25:49 – She shares her favorite growth driver. 26:23 – Her most recommended book Plus, a whole lot more! Visit Mae's Websites: Email Mae: mae@obvious.ly Follow her on Twitter Follow her on Instagram Connect with her on LinkedIn Obviously ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Released:
Oct 26, 2020
Format:
Podcast episode
Titles in the series (100)
E1 - Growth Experts / The Beginning: Don't miss the big launch CONTEST/GIVEAWAY! by Growth Experts with Dennis Brown