In this episode, Mary Kathryn Johnson, the chatbot mom, and CEO of messenger funnels, shares how we should be using conversational marketing to develop our nurturing leads strategies. Insights she shares include: 

What businesses could gain by being more of a chameleonAn aspect of the sales process that most companies struggle withWhat is a better approach to lead nurturingWhy Mary believes more B2B companies should use FB messengerWhere text messaging fits into your nurturing leads strategiesThe technological requirements to implement text and Facebook messagingWhat we need to put in messages to nurture leads effectivelyHow to personalize content based on where customers join the conversation on your websiteHow B2B companies can effectively scale personalized conversationsHow to determine the frequency with which we communicate with leadsWhy you shouldn't hire a traditional copywriter for FB messenger marketing and text marketingElements of UX and UI you need to aware of when designing bots for your nurturing leads strategiesHow Mary sees AI impacting FB messenger marketing and text marketing