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324: Journey Mapping Trends

324: Journey Mapping Trends

FromThe CX Cast


324: Journey Mapping Trends

FromThe CX Cast

ratings:
Length:
16 minutes
Released:
Oct 4, 2023
Format:
Podcast episode

Description

It’s a topic that is a perennial favorite among CX pros: journey mapping. Today, journey mapping platforms help not only with mapping itself but with visualization, brainstorming, and ideation, as well. Covering the key trends is Forrester Senior Analyst Michelle Beeson.
Released:
Oct 4, 2023
Format:
Podcast episode

Titles in the series (98)

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.