32 min listen
The current state of AI in data-driven marketing -- Bryan Gernert // Resonate
The current state of AI in data-driven marketing -- Bryan Gernert // Resonate
ratings:
Length:
26 minutes
Released:
Nov 9, 2023
Format:
Podcast episode
Description
Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. While demographics initially provided a broad understanding of audiences for marketers, their limitations are painfully evident today. A more effective approach involves deeper audience segmentation that considers attributes like values, motivations, and preferences, using data-driven insights to precisely target individuals at a human level. Today, Bryan discusses going beyond demographics and psychographics to understand human motivation.Connect With: Bryan Gernert: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Released:
Nov 9, 2023
Format:
Podcast episode
Titles in the series (100)
How psychology, consulting, & sales impacts data storytelling -- Mrinal Daryani // Salesforce by Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions