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    Going beyond demo & psychographics to understand human motivations -- Bryan Gernert // Resonate

    Going beyond demo & psychographics to understand human motivations -- Bryan Gernert // Resonate

    FromData Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

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    Going beyond demo & psychographics to understand human motivations -- Bryan Gernert // Resonate

    FromData Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

    ratings:
    Length:
    25 minutes
    Released:
    Nov 10, 2023
    Format:
    Podcast episode

    Description

    Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. As AI continues to evolve, it's not only about envisioning what's possible but actively shaping what you're doing on a daily basis. The current state of AI in data-driven marketing opens up an exciting path toward enhanced strategies and meaningful engagement with consumers. Today, Bryan discusses the current state of AI in data-driven marketing.Connect With: Bryan Gernert: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn //  Twitter
    Released:
    Nov 10, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to the Data Driven Podcast, where we dive deep into the art and science of data storytelling. Our mission is to help professionals from all backgrounds develop the skills needed to transform complex data into compelling narratives that drive clear business direction and resonate with any audience.Hosted by Dominic Bohan, Co-Founder of StoryIQ, this podcast features engaging interviews with experts in data analytics, visualization, and design thinking, as well as stories of real-world professionals who have harnessed the power of data storytelling to impact their organizations. We'll discuss topics such as creating powerful data visualizations, designing dashboards for business, presenting with impact, and more.Whether you're a data professional, business leader, or just someone who wants to become a master storyteller with your data, the Data Driven Podcast is here to guide you along your journey. Learn from the best and discover how to craft logical, compelling stories with your data that will captivate your audience and make a difference.