"I have a passion for customer service and customer care, and I know that I have high expectations." says Kathy Tobiasen, VP of Customer Experience at The Nature's Bounty Company. "When I give a company my money. I expect to be treated a certain way when I’m buying their products and services, and that’s my goal as I approach this work." In this episode, Kathy talks to me about her path to the role of leader of customer experience. We chat about the interesting application of “CX” inside both the packaged goods business operation, and the customer experience delivered. Find show notes and more information at customerbliss.com/cb86.