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315: Construct A CX Strategy For 300 Digital Touchpoints

315: Construct A CX Strategy For 300 Digital Touchpoints

FromThe CX Cast


315: Construct A CX Strategy For 300 Digital Touchpoints

FromThe CX Cast

ratings:
Length:
19 minutes
Released:
Jul 25, 2023
Format:
Podcast episode

Description

Brands today can reach consumers on more than 300 digital touchpoints, and that number is growing quickly. VP, Principal Analyst Julie Ask joins the CX Cast this week to discuss the complexity of the consumer digital touchpoint landscape, and how companies must navigate this to build a strong CX strategy.
Released:
Jul 25, 2023
Format:
Podcast episode

Titles in the series (98)

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.